Housebuilders rely on Hometrack for accurate, independent property market intelligence that they can rely on to make better business decisions.

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Our customers turn to us for robust, board-ready residential property analysis – from a truly independent point of view. Whether you're a large or a small housebuilder, our market intelligence gives you the information you need to make more informed land acquisition, sales and marketing and product mix decisions.

Risk manage land acquisition

The land market underpins the residential development industry. We help housebuilders to manage the risk of land acquisition, identifying risks in pricing levels and sales volumes for individual schemes. Housebuilders use our reports as independent evidence to build the business case for investment and support engagement with landowners and other stakeholders on sale values and viability.

Benchmark house price performance, track risk & inform strategy

New housing developments involve significant levels of investment in local markets. Our analytics let you track key market indicators — such as house price growth, new housing starts and new build concentration — across the areas where you operate. These indicators inform sales rate assumptions and land acquisition, and are vital for making investment decisions and optimising product mix and sales prices.

Valuation of shared equity portfolios

Builders have significant shared equity portfolios on their balance sheets. Hometrack's Portfolio services provide asset by asset valuations - using the same tool that we provide to 13 of the top 15 UK mortgage lenders - of your entire stock, plus additional analytics if required. These inform sales of second charge loans and annual book valuations for reporting purposes.

Site Appraisal


Improve site acquisition decisions, with comprehensive information about your development site. Available instantly, online.